My name is Stephanie and my passion is establishing brand identity. To get to the point, I feel I have an edge to understanding the importance of brand identity and consistency, because I myself am a small business owner. Rebrand.Lab is a passion project in the way that I love businesses and the people behind them, the reasons behind them and the need to have their own look/feel.

Businesses are as individual as we are because behind the logo is a human with a portfolio of experiences and emotions. Your brand is a reflection of you, and thats why I feel it is imperative to understand the individual behind the brand in order to meet and surpass expectations when it comes to logo design.

Having worked in the marketing industry, and having experience with being a client of a typical marketing company, I understand how expensive it can be to hire a professional to execute a clean, dynamic brand identity. Those services are great for businesses with the cash to play with, but for small independents or start ups with big dreams and small funds, it is easy to feel lost and unsure of where to begin. With the convenience of AI and tools like Canva, it is easy to whip up a logo, which is where people usually start.

However, the expectation of a business owner in this day and age is that they must be a content creator, marketing manager, graphic designer… on top of what they actually want to do in their work and what they are actually good at. This leads to messy, funky-looking AI generated logos with wiggly text and questionable emblems, or uncentred and blurry Canva generated logos from free templates.

My solution is Rebrand.Lab. I offer cost-effective, simple and uncomplicated packages to fit any budget, to help get you started. Depending on the package you go for, I can take care of the hard work so you can get on with the parts of the job you signed up for. No need to leave the content creation to a marketing agency and lose all your profits - I can create custom Canva templates, ready-branded to your new brand guidelines, and then pass the tools to you, so you can do the rest. No running costs, no subscriptions. Just a logo and a brand you can be proud of.