Brand identity · Packaging · Digital
Sticktion
Building a bold, credible and scalable identity for a performance-led sports innovation company.
About the client
Performance innovation with purpose.
Sticktion is a multifaceted innovation company providing a range of capabilities, from bespoke technologies to full turnkey production solutions, designed to enhance the performance of athletes and enthusiasts.
Its sustainable sports and leisure performance solutions include grip-enhancing spray, glove wash, and antimicrobial and odour-control sprays.
My scope
From a logo and a mission to a complete brand system.
I was brought on to develop the foundational brand identity for Sticktion, a performance-led sports product company entering the market with a focus on quality, transparency and long-term scalability.
My role centred around translating what was essentially a logo and a mission into a cohesive and commercially viable brand system. This included defining the brand’s visual direction, tone of voice and positioning within a competitive landscape.
The goal was to create something that felt refined, credible and product-led, while still appealing to athletes and retailers alike.
Packaging and digital application
Taking the identity from concept to shelf.
Following the initial brand development, my role expanded into the physical and digital application of the Sticktion identity. This ensured that the brand remained consistent as it moved from a visual system into customer-facing products and platforms.
Packaging and labels
A cohesive product family.
Over several months, I worked closely with Sticktion to develop the packaging and labels for its core product range.
This included standard-size product labels, miniature bottle labels for all three core products, and a bespoke gift box that brought the full collection together as one polished retail set.
Every format needed to feel recognisably Sticktion while making each product easy to identify. The result was a cohesive, practical and retail-ready packaging system.
Website design support
A consistent digital experience.
I also worked alongside Sticktion’s web developer to help shape the visual direction of the website and ensure the digital experience reflected the newly developed brand.
My involvement included advising on layout, typography, imagery, colour application and the presentation of the product range.
This collaborative approach helped create a consistent journey from the physical packaging through to the website, while working within the practical requirements of the build.
Building the foundation
Designed to remain consistent as the business grows.
I created a full set of brand guidelines to ensure consistency across all future touchpoints, alongside a bespoke “Powered by Sticktion” emblem designed for partner and white-label use.
I also developed clear partner usage rules to guide how the brand should be applied externally, particularly across third-party products and collaborations.
This work established a strong, flexible foundation capable of supporting B2B partnerships and future growth, allowing the brand to scale without losing clarity or control.
Testimonial from Sticktion
“We wanted to refresh the Sticktion brand without losing what people already knew. Stephanie understood that from the start. She helped us tighten up the colours and typography and bring everything together across our visuals. The brand now feels clearer, more confident and much closer to where we want to take it.
Stephanie took the time to understand how we work and what makes Sticktion different. The process felt collaborative, and the result still feels like us.
I’ve recommended her to two other businesses already and they were both really pleased with the work. I’d happily recommend Stephanie to anyone looking for thoughtful, practical help with their brand.”
Get in touch
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